The Top 10 Most Innovative Companies in Wellness of 2023

Explore the full 2023 list of Fast Company’s Most Innovative Companies, 540 organizations that are reshaping industries and culture. We’ve selected the firms making the biggest impact across 54 categories, including advertising, beauty, design, and more.

One silver lining to the global pandemic is that, at last, medical professionals and everyday citizens alike are approaching well-being as not just a matter of fitness and leanness, but how your mind and body are functioning holistically. This year’s top 10 most innovative companies in Wellness list highlights a range of new (or newly prioritized aspects) of holistic fitness taking, the whole individual into account.

Sleep—now a known link to staving off such degenerative diseases as Alzheimer’s—has moved to the forefront, with products like Eight Sleep’s thermo-regulating and -tracking mattress topper bringing quantitative metrics to sleep quality at an affordable price. Harm reduction, rather than abstinence, is a new buzz word among addiction experts, and the Reframe app helps drinkers manage cravings, see patterns, and ultimately lower their alcohol intake using science-backed approaches. Overcoming fertility issues without intrusive, expensive, and time-consuming doctor visits is the mission of Conceive, an app and community that guides would-be parents on a supportive and personalized journey toward a successful pregnancy. Attaining pleasure from sex, too, is now considered part of a healthy lifestyle, with companies such as Tabu focusing on women who, in generations prior, would have been written off as too old to enjoy or even achieve an orgasm.

Of course, the body remains half the equation when it comes to wellness, and companies are finding creative ways to optimize physical fitness. Whoop’s new wearable tracks a swimmer’s metrics (heart rate, calories burned, and more) while in the pool and eliminates the drag of other types of sensors. Omorpho’s weighted vests increase strength with distributed ball bearings and optimize workouts by connecting to an app accessed directly by the athletic attire (and some Wi-Fi). Premier Dental’s oral care system replicates a visit to the dentist every time you brush.


For bringing the expertise of a dental hygienist to your bathroom

This fourth-generation, family-owned company has been making dental products for professionals for 110 years; now it’s taken all that knowledge and applied it to its first direct-to-consumer product, Izzo. The 4-in-1 oral care system, which was released in February 2022, one-ups other electric toothbrushes in the market by incorporating state-of-the-art oscillation, plus a switch-out head that allows users to pop on a polishing tool. (Studies have shown that polishers, along the lines of what dental hygienists use, can more safely and effectively remove stains than whitening toothpastes, and with less abrasiveness.) The kit also includes a flexible scaler to remove debris and soft plaque from hard-to-reach areas, as well as a UVC (as opposed to UVA or UVB) sanitizer case designed to kill 99.9% of germs that can linger on a brush head. The sanitizer case doubles as a convenient and compact travel case. The company’s sales have grown 20% since 2020.

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