“You need to think bigger.” That is what my friend said to me at a basketball game in Miami back in 2018.
At the time, I was trying to figure out a way to take a professional product we had developed to the consumer. What did Premier have that could translate into an important and meaningful experience for the consumer?
We have been developing products for dentists for over a century. We know what good oral health is and how to create products for it. We should be able to transfer and/or reimagine our successful products for the benefit of the consumer. What would a system look like that could achieve this?
I started with the accessories. These are the products that we had already developed and manufactured that could be adapted for personal use with slight reformulations. Then, the brush. It had to be clinically superior and technologically leading, coupling the user’s traditional brushing experience with the professional one.
We wanted to bridge that gap, bringing clinically proven, innovative, and professionally inspired products to help consumers elevate their oral care at home—in between their visits to the dentist’s office. Daily. Dentistry. Delivered.
- Julie Charlstein, Founder and CEO