Privacy Policy

izzo™ is committed to protecting your privacy. This Privacy Policy (“Policy”) outlines how izzo™ (referred to herein as “izzo” or “we”) collects information, what information izzo collects, how izzo uses it, to whom izzo discloses this information and how you can access, change and remove your information. This Policy is written in the English language. We do not guarantee the accuracy of any translated versions of this Policy. To the extent any translated versions of this Policy conflict with the English language version, the English language version of this Policy shall control.


Information izzo Collects:
izzo may collect personally identifiable information from you in various ways. izzo may use the following sources:

  • by signing up to mailing lists at izzo websites;
  • from an online, retail or telephone purchase;
  • when you enter an izzo sponsored sweepstakes or giveaway;
  • when you submit a product or warranty claim;
  • when you sign up for an izzo loyalty program;
  • from a third party with your consent (e.g., your bank);
  • from our information technology systems (e.g., door entry systems, automated monitoring of our websites); and
  • when contacting izzo or visiting izzo websites.

Personally identifiable information refers to information about you that can be used to contact or identify you. It includes, but is not limited to, your name, phone number, email address, postal address, and social networking information. The collected information falls into the following categories:
identifiers (e.g., name, alias, postal address, online identifier, Internet Protocol address, email address, account name, or similar identifiers);

  • information that identifies, relates to, describes, or is capable of being associated with a particular individual (e.g., credit card number, telephone number, address, or similar information);
  • characteristics of protected classifications under California or federal law;
  • commercial information (e.g., records regarding goods purchased, or other purchasing histories or tendencies);
  • internet or other electronic network activity (e.g., browsing history, search history, and information regarding a consumer’s interaction with an online site or application, or similar information);
  • geolocation data;
  • audio, electronic, or similar information; and
  • information drawn from any of the above to create a consumer profile that includes characteristics, psychological trends, predispositions, behaviors, or similar information.

izzo may also collect certain non-identifying information, or aggregate information, such as anonymous demographic information including zip codes, dates of birth, customer preferences, information about customer computer hardware and software, as well as information about the links and pages that users access within the izzo website. Certain non-identifying information may be considered personally identifiable information if combined with other information which may enable you to be identified (such as a zip code with a street address); however, the same information when taken alone or combined with other non-identifying information, will be considered non-identifying information.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through izzo operated public message boards, such information may be collected and used by others.

Occasionally izzo will offer links to third party websites. izzo encourages you to review the privacy policies of websites you choose to link to from izzo websites so that you can understand how those websites collect, use, and share your information. izzo is not responsible for the privacy policies or other content on non-izzo websites.

Use of Your Information
izzo may store and use your personally identifiable information, as permitted by applicable law, for (i) product or service fulfillment, (ii) voluntary marketing, promotional, and advertising purposes, such as to inform you of products or services available from izzo and related companies, (iii) internal operations, such as improving your customer experience – this includes auditing current interactions and optimizing user experience, (iv) detecting security incidents, protecting against malicious, deceptive activity, and taking all necessary and appropriate steps to mitigate current and future risk; (v) debugging and repairing internal information technology as necessary; (vi) undertaking internal research for technological development and demonstration; and (vii) to share with trusted third party service providers to help izzo perform activities to improve your customer experience with your consent (“Business Purposes”). Third party service providers may be located outside the United States. Third party service providers are prohibited from using your personally identifiable information beyond providing services to izzo and are required to maintain the information’s confidentiality and privacy. The categories of the third parties we share personally identifiable information with are as follows:
our affiliates, subsidiaries and divisions in the United States and elsewhere around the world;

  • credit card processors and other companies that help process and facilitate your transactions and for fraud prevention;
  • our banks, insurers, and brokers;
  • companies that provide statistical analysis of your interactions with us;
  • companies that provide customer support or arrange for deliveries;
  • companies that provide advertising and digital content;
  • companies that support e-commerce marketing efforts; and
  • third parties approved by you.

The following categories of information are shared for Business Purposes:
identifiers (e.g., name, alias, postal address, online identifier, Internet Protocol address, email address, account name, or similar identifiers);

  • information that identifies, relates to, describes, or is capable of being associated with a particular individual (e.g., credit card number, telephone number, address, or similar information);
  • characteristics of protected classifications under California or federal law;
  • commercial information (e.g., records regarding goods purchased, or other purchasing histories or tendencies);
  • internet or other electronic network activity (e.g., browsing history, search history, and information regarding a consumer’s interaction with an online site or application, or similar information);
  • geolocation data;
  • audio, electronic, or similar information; and
  • information drawn from any of the above to create a consumer profile that includes characteristics, psychological trends, predispositions, behaviors, or similar information.

izzo does not sell, rent, or lease your personally identifiable information to third parties. izzo may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, without your consent, your personally identifiable information would not be transferred to the third party.


izzo is not limited in our use of aggregate information that does not permit direct association with any specific individual, such as the number of users of our services, the geographic distribution of our users, the amount of information located or removed, etc. For example, izzo may use aggregate information concerning which links and pages users access within an izzo website for many reasons including to determine which izzo products and services are the most popular. This data may be used to deliver customized content and advertising to customers whose behavior indicates that they are interested in a particular subject area.


izzo will disclose your personally identifiable information, without notice, if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or to comply with legal process served; (b) protect and defend the rights or property of izzo; or (c) act under exigent circumstances to protect the personal safety of users of and izzo website or the public.


izzo will disclose your personally identifiable information with third party
Additionally, izzo may disclose personally identifiable information to your agent or legal representative (such as the holder of a power of attorney that you grant, or a guardian appointed for you).


As with any other business, izzo may merge with or be purchased by another company. If izzo is acquired, the company that acquires us would have access to the information maintained by us, including personally identifiable information, but would continue to be bound by this Policy unless and until it is amended.


Security Protections for your Information
izzo takes the security of your personally identifiable information very seriously. izzo uses reasonable administrative, physical, and technical safeguards to secure the personally identifiable information you share with us. Despite these safeguards and our additional efforts to secure your information, izzo cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your personally identifiable information.


The security of your izzo website account relies on your protection of your user profile information. You are responsible for maintaining the security of your user profile information, including your password and for all activities that occur under your account. You may not share your password with anyone. We will never ask you to send your password or other sensitive information to us in an email, though we may ask you to enter this type of information on an izzo website.


Any email or other communication purporting to be from one of our websites requesting your password or asking you to provide sensitive account information via email, should be treated as unauthorized and suspicious and should be reported to us immediately by emailing smileon@izzosmile.com. If you believe someone else has obtained access to your password, please change it immediately by logging in to your account and report it immediately by emailing smileon@izzosmile.com.


Use of Cookies or Similar Technology
izzo websites work with a first party cookie that collects anonymous traffic data, a form of aggregate information. “Cookies” are simple text files stored on your computer for use by a browser. izzo may use “cookies” to assist in data collection and to track visitor website usage and trends to help us better serve you. If you reject cookies, you will still be able to view our websites, but your ability to use some areas of the websites will be limited. Some of our business partners and publishers (e.g., analytical tracking software providers) use cookies and tracking technologies on our websites. We have no access to or control over these third party cookies or tracking technologies. This Policy covers the use of cookies on our websites by us only and does not cover the use of cookies or tracking technologies by any such business partner.

We may also use cookies, pixels, beacons, or other web tracking technologies to track the amount of time spent on our websites or social media and whether certain content, such as a video, was viewed. We may work with a trusted third party to collect and process this information for us, based on our instructions and in compliance with this Policy.

When you visit izzo’s website, izzo automatically collects the name of the website you visited from (called the “referring page”) and the name of the website you chose to visit immediately after ours (called the “exit page”), and information about other websites you have recently visited. This information is used to improve our website, but we cannot identify you from any information we receive from cookies. Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked.

These features are not yet uniform, and our websites are not currently set up to respond to those signals for tracking on our websites.

Participation in Interest-Based Advertising
izzo may also participate in interest-based advertising using similar technology. Therefore, you may see advertising on our websites tailored to how you browse or shop, or you may see advertising for izzo and its properties on other websites based on your browsing behavior across websites. Some websites where we may advertise belong to ad networks that use your web browsing history to choose which ads to display on their network websites; these ads include advertising for izzo and its websites, but no personally identifiable information about you is shared with those third party ad networks. Other websites where you see our ads, such as Facebook, may use interest preferences that you have chosen on those sites, as well as registration and other information about you, to choose which ads to display to you. Some internet browsers, websites such as Facebook and mobile devices offer opt-outs for interest-based advertising. Please refer to the website that you are visiting, your browser, or your device settings for additional information.

You can opt-out of receiving interest-based ads from third parties who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website (http://www.networkadvertising.org/choices/) and DAA website (http://www.aboutads.info/choices/).


Opt-Out/Unsubscribe
You can opt-out or unsubscribe from receiving email correspondence from izzo at any time by contacting smileon@izzosmile.com or by following the instructions contained in any email received. It may take time to process opt-out requests, so you may receive emails from izzo after your opt-out request.
Children’s Privacy


izzo’s websites are not targeted for use by children under the age of 18. izzo does not knowingly collect personally identifiable information from children in connection with the features of our websites without the consent of a parent or guardian. izzo requests that all visitors under 18 to our websites not disclose or provide any personally identifiable information. Upon notification that a child under 18 has provided us with personally identifiable information, we will delete the child’s personally identifiable information from our records.


Special Notice for California Residents
In compliance with California law, we provide California residents with certain information upon request (“Data Subject Request”). This Policy outlines how California residents can receive the information and what you can receive.
If you would like to submit a Data Subject Request, you can complete one online at https://izzosmile.com/pages/ccpa. If you would like to email your Data Subject Request you may send the email to smileon@izzosmile.com. You can also call izzo, toll-free, at 877-499-6669 to make a Data Subject Request. The information you provide to izzo must be accurate and complete before izzo can respond. If you choose to submit a Data Subject Request you must provide us with enough information to identify you (e.g., izzo profile information (including personal information), order number) and enough specificity on the requested data. izzo will only use the information it receives for verification. izzo will not be able to disclose information if it cannot verify that the person making the Data Subject Request is the person about whom we collected information, or someone authorized to act on such person’s behalf.


You may submit a Data Subject Request to receive information about izzo’s data collection practices. You may request information on the categories of personal information (in this section, as defined by California law) izzo has collected about you; the categories of data collection sources; izzo’s business or commercial purpose for collecting or selling personal information; the categories of third parties with whom izzo shares personal information, if any; and the specific pieces of personal information we have collected about you. If you would like to also receive information about izzo’s data disclosure for Business Purposes, then please include that in the Data Subject Request. izzo will clarify whether the information was collected and disclosed or simply collected and kept internally.


Please note that the categories of personal information and sources will not exceed what is contained in this Policy. Additionally, izzo is not required to retain any information about you if it is only used for a one-time transaction and would not be maintained in the ordinary course of business. izzo is also not required to reidentify personal information if it is not stored in that manner already, nor is it required to provide the personal information to you more than twice in a twelve-month period.


You may request that izzo delete your personal information. Your deletion request should be submitted through a Data Subject Request. Subject to certain exceptions set out below we will, on receipt of a verifiable Data Subject Request, delete your personal information from our records and direct any service providers to do the same.


Please note that we may not delete your personal information if it is necessary to:

  • complete the transaction for which the personal information was collected;
  • provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
  • detect security incidents, protect against malicious, deceptive activity, and take all necessary and appropriate steps to mitigate current and future risk;
  • debug and repair internal information technology as necessary;
  • undertake internal research for technological development and demonstration;
  • exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
  • comply with the California Electronic Communications Privacy Act;
  • engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
  • enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
  • comply with an existing legal obligation; or
  • otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

izzo may not, and will not, treat you differently because you of your Data Subject Request activity. As a result of your Data Subject Request activity, we may not and will not deny goods or services to you; charge different rates for goods or services; provide a different level quality of goods or services; or suggest any of the preceding will occur. However, we can and may charge you a different rate, or provide a different level of quality, if the difference is reasonably related to the value provided by your personal information.

In addition, if you are a California resident under the age of 18 and are a registered user, you may request us to remove content or information posted on our websites or stored on our servers by (a) submitting a request in writing to smileon@izzosmile.com and (b) clearly identifying the content or information you wish to have removed and providing sufficient information to allow us to locate the content or information to be removed. However, please note that we are not required to erase or otherwise eliminate content or information if (i) other state or federal laws require us or a third party to maintain the content or information; (ii) the content or information was posted, stored, or republished by another user; (iii) the content or information is anonymized so that the minor cannot be individually identified; (iv) the minor does not follow the instructions posted in this Policy on how to request removal of such content or information; and (v) the minor has received compensation or other consideration for providing the content. Further, nothing in this provision shall be construed to limit the authority of a law enforcement agency to obtain such content or information.

Special Notice for Nevada Residents
izzo does not sell, rent, or lease your personally identifiable information to third parties. However, if you are a resident of Nevada and would like to submit a request not to sell your personally identifiable information, you may do so by emailing izzo at smileon@izzosmile.com or by calling izzo, toll-free, at 877-499-6669.


Users Outside the United States
izzo is headquartered in the United States. If you are visiting one of our websites from another country, the laws governing our website’s collection and use of personally identifiable information may be different from the laws of your country. If you decide to visit our website, or share your personally identifiable information with izzo, you are agreeing to be governed by the laws of the United States, and you are expressly consenting to the transfer of your data to the United States.


In particular, please note that neither our websites, nor the products and services we offer on our websites, nor any other activities we carry out as set out in this Policy, are aimed at individuals based in Canada, the United Kingdom or any jurisdiction within the European Economic Area (“EEA”). izzo does not transact business in Canada, the United Kingdom or any jurisdiction within the EEA.


Changes to this Statement
izzo will occasionally update this Policy. izzo encourages you to periodically review this Policy to be informed of how izzo is using and protecting your information. At a minimum, this Policy will be updated every twelve months.


Contact Information
izzo welcomes your comments regarding this Policy. If you believe that izzo has not adhered to this Policy, please contact izzo at smileon@izzosmile.com. We will use commercially reasonable efforts to determine and remedy the problem promptly.


Effective as of January 1, 2022